WHAT
WE DID
INDUSTRY : INTERIOR DESIGN
Website : SERVICE BASED
Marianne Elizabeth
Interior design
Marianne Elizabeth Design is a full service Interior Design firm based in Airdrie, Alberta with over 10+ years of experience in residential and commercial interior design, renovations and project management.
The team at Marianne Elizabeth Design is passionate about creating spaces for homeowners that feel good through design that is fresh, functional and exciting so clients can experience everyday joy.
BRAND STRATEGY
BRAND IDENTITY
WEBSITE STRATEGY
SQUARESPACE WEBSITE
WHERE
WE STARTED
Marianne initially reached out about a rebrand as they were looking to have a brand identity that really reflected the quality of work the offered.
They wanted to bring in the right clientele that matched their style and caliber of design. Their website didn't reflect the high level of customer service and expertise they offered.
Through our strategy session together we talked through creating an experience that felt supportive, easy to navigate and showcased their eye for creating spaces that truly reflected the beautiful spaces they created for their clients.
CREATIVE
KNOWLEDGEABLE
CARING
PERSONABLE
THOUGHTFUL
ENERGETIC
RELIABLE
MODERN
Visual Direction
CUSTOM BRAND ILLUSTRATIONS
RECENT WORK
RECENT WORK
Designing for Sales:
What We Changed and Why It Worked
We built a custom squarespace website that was easy to update and add to as they continued to do new projects that they wanted to showcase.
Based on our website strategy session, we also added in conversion focused sections that aligned to showcase their brand values like-
1. AN UPDATED PORTFOLIO SECTION
A strategic custom portfolio to display their projects based on how their customers usually looked for them.
Individual styled portfolio pages to showcase the transformations they offered their clients
2. UPGRADED FUNCTIONALITY + SERVICE PAGES
A booking scheduler that allowed them to charge for select consultations
A simplified yet very conversion focused services page that was previously very confusing to navigate
Become a stand out and sought after brand
BRANDING & WEBSITES
STRATEGY & IDENTITY