A boutique wedding invitation studio creating elegant, semi-custom and fully customizable stationery for modern brides who want to set the tone for their big day with style and charm.
A customer-centered redesign for Julia Kay Design
SHOPIFY WEBSITE STRATEGY
SHOPIFY DESIGN + DEVELOPMENT
APP RECOMMENDATION + INSTALLS
INDUSTRY :WEDDING INVITATION DESIGNER + SHOP
Website : E-commerce (DIRECT TO CUSTOMER + 1:1 services)
WHAT WE DID
FROM CONFUSION TO CONVERSION
WHERE WE STARTED
Julia reached out for help designing a Shopify website that could handle her extensive inventory while creating a seamless shopping experience for brides-to-be.
Her priority was providing clients with a stress-free and exciting experience, especially because planning a wedding is so overwhelming and stressful.
She was looking to scale the business in the next few years and having a convertible, professional, and clean e-commerce site was key for that to happen.
The Shopify Website
a FEW OF THE STRATEGIC DETAILS BEHIND
A large inventory that left customers overwhelmed despite their desire for options.
→With brides often shopping to match invitations to their wedding themes, we implemented a “Filter by Color” feature on the collections page, complete with color swatches.
This allowed customers to browse Julia’s extensive inventory without feeling lost, quickly zeroing in on invitations that matched their desired palette.
This allowed customers to browse Julia’s extensive inventory without feeling lost, quickly zeroing in on invitations that matched their desired palette.
Simplifying Navigation with Intuitive Filters
Many first-time brides were unsure what to expect from wedding invitations, including what was included in sets.
Educating First-Time Brides with a Visual Guide
To address uncertainty, we created a Visual Guide page that:
Displayed what was included in the 3- and 5-piece sets.
Offered clear explanations of each item (RSVP cards, envelopes, liners, etc.).
Included thoughtful recommendations, such as which set might work best based on the size or style of their wedding.
This proactive approach not only reduced confusion but also instilled confidence in buyers.
HOW WE SOLVED IT-
"I definitely think my customer experience is elevated and that my website is portraying my business as an expert in the invitation industry.
My average order value has increased in comparison to where I was at last year so that is an exciting win!"
My average order value has increased in comparison to where I was at last year so that is an exciting win!"
