WHAT WE DID
CLIENT : BLUE PINE ARTS
INDUSTRY : HANDMADE ARTISAN WATERCOLORS + ART SUPPLIES
Website : E-commerce (DIRECT TO CUSTOMER )
SHOPIFY WEBSITE STRATEGY
SHOPIFY DESIGN + DEVELOPMENT
APP RECOMMENDATION + INSTALLS
How Blue Pine Arts AOV went up 3x after their website redesign
An educational gap.
Their products required more storytelling and education for customers to truly understand the craft, cultural significance, and value. Without it, visitors weren’t connecting deeply enough to buy.
Brand Mismatch
Their existing website didn’t match the quality, artistry, or personality of their products. The visual branding felt disconnected, and the overall customer journey was more “patchwork quilt” than seamless experience.
A clunky, bare-bones shopping experience.
From confusing navigation to a checkout flow that didn’t inspire confidence, the buying process was fragmented - giving customers more reasons to click away instead of checking out.
Lots of browsers, not enough buyers.
Platform limitations
Abandoned carts were high, and price objections kept creeping in- a sign their site wasn’t clearly communicating the value and craftsmanship behind each piece.
Operating on an India-based Shopify store came with restrictions that made it harder to sell and scale effectively for their audience.
THE
CHALLENGE
Discovery + Strategy
Blue Pine Arts didn’t just need a prettier site; they needed a sales-focused, story-driven brand home that reflected the artistry and quality of their work while removing friction from the buying process.
RECENT WORK
RECENT WORK
Designing for Sales:
Some features from their new website
1.A CLEANER but effective streamlined shopping experience.
We restructured the navigation, refined product categorization, and implemented a simplified checkout flow to remove every possible point of friction. With such a large inventory, we created clear, intuitive pathways so customers could quickly find what they were looking for - whether they were browsing by product type, collection, or gift idea - without feeling overwhelm
2. Color Library for confident buying.
We introduced a dedicated Color Library that allowed customers to explore products by shade, see each color in action, and imagine how it would fit into their own space or collection. This not only showcased the full range of options beautifully, but also made it easier for customers to mix, match, and purchase with confidence.
3.Conversion-focused enhancements at every point.
We added strategic upsell and cross-sell sections throughout the site to suggest complementary products, making it easy for customers to add useful items to their cart without extra searching. These subtle prompts increased average order value while also improving the overall shopping experience by anticipating customer needs.
Their average order value climbed immediately after launch and continued to grow over the following year — leading to a significant lift in online store revenue.
3x their average order value.
We implemented an automated system to prompt and incentivize customers to leave reviews, helping build a steady stream of user-generated content and social proof. This boosted trust and directly contributed to more sales.
An automated review collection and display system
The new site mirrors the artistry of the work, turning casual browsers into collectors and positioning Blue Pine Arts as a standout in their market - even against larger, third-party retailers.