How Jenny Lemons’
Shopify Redesign
boosted sales by 124%
SHOPIFY WEBSITE STRATEGY
SHOPIFY DESIGN + DEVELOPMENT
APP RECOMMENDATION + INSTALLS
CLIENT : JENNY LEMONS
INDUSTRY : Creative HAIR ACCESSORIES + LIFESTYLE GOODS
Website : E-commerce (DIRECT TO CUSTOMER + WHOLESALE)
WHAT
WE DID
THE
CHALLENGE
They knew there were gaps in their customer buying journey but needed support pinpointing where they were and what specific features would fix them.
They had built a large following online and were growing rapidly but at just 1.33% customers weren’t converting as expected.
Gaps in sales features
Low conversion rates
The site felt...well, PLAIN and didn’t capture the playful, fun spirit of Jenny Lemons that was such a standout feature of their brand
Mismatch with the brand
Customer friction: Missing product details, unclear sizing, and lack of social proof led to hesitation.
Unclear details
What We Changed and Why It Worked
DESIGNING FOR SALES
RECENT WORK
RECENT WORK
We started out with doing a deep dive into where the gaps with actually making sales via the website were.
We did this by surveying their customers, and looking at how customers were currently browsing the site and where drop offs were happening.
We reimagined the site to be bold, colorful, and engaging, just like Jenny Lemons’ products and integrated Jennie’s journey, press mentions, and brand voice throughout.
We added in interactive elements – Fun hover effects, animations, and a lively layout to craft a shopping experience for the customer that felt immersive + smooth.
1. A Fun, Interactive Shopping Experience BACKED BY Stronger storytelling + positioning:
We added features that helped move the sale along and were targeted to answer specific questions their customers had. This helped to reduce friction and simplify checkout flows.
2. Conversion-Optimized Product Pages BASED ON RESEARCHED CUSTOMER BEHAVIOUR
We recommended and set up apps that automate review requests post-purchase and crafted and automated, simple-but-highly-effective flow for collecting photo and video reviews.
The result? In just three months, we generated 640+ new reviews including 38 photo/video reviews which will continue to help future sales by adding valuable trust signals to the site.
3.Automated Review Requests & UGC Collection
The Results
On brand desktop and mobile experience
Created a flagship-store feel that keeps customers shopping at JennyLemons.com instead of third-party retailers
2x Conversion Rates
Increased conversion rate from 1.33% to 3%
2x Customer return rate
Double the return customer rate from 13% to 25%
In just three months, we generated 640+ new reviews including 38 photo/video reviews which will continue to help future sales by adding valuable trust signals to the site.
+640 new reviews
✹ CURIOUS IF WE'LL VIBE? ✹
✹ CURIOUS IF WE'LL VIBE? ✹
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