THE
CHALLENGE

They knew there were gaps in their customer buying journey but needed support pinpointing where they were and what specific features would fix them.

They had built a large following online and were growing rapidly but at just 1.33% customers weren’t converting as expected.

Gaps in sales features

Low conversion rates

The site felt...well, PLAIN and didn’t capture the playful, fun spirit of Jenny Lemons that was such a standout feature of their brand

Mismatch with the brand

Customer friction: Missing product details, unclear sizing, and lack of social proof led to hesitation.

Unclear details

What We Changed and Why It Worked

Designing for Sales:

RECENT WORK

RECENT WORK

We started out with doing a deep dive into where  the gaps with actually making sales via the website were. 

We did this by surveying their customers, and looking at how customers were currently browsing the site and where drop offs were happening. 

We reimagined the site to be bold, colorful, and engaging, just like Jenny Lemons’ products and integrated Jennie’s journey, press mentions, and brand voice throughout. 

We added in interactive elements – Fun hover effects, animations, and a lively layout to craft a shopping experience for the customer that felt immersive + smooth. 

1. A Fun, Interactive Shopping Experience BACKED BY Stronger storytelling + positioning:

We added features that helped move the sale along and were targeted to answer specific questions their customers had. This helped to reduce friction and simplify checkout flows.


3. Conversion-Optimized Product Pages BASED ON RESEARCHED CUSTOMER BEHAVIOUR

We recommended and set up apps that automate review requests post-purchase and crafted and automated, simple-but-highly-effective flow for collecting photo and video reviews.

The result? In just three months, we generated 640+ new reviews including 38 photo/video reviews which will continue to help future sales by adding valuable trust signals to the site.

4.Automated Review Requests & UGC Collection

In just three months, we generated 640+ new reviews including 38 photo/video reviews which will continue to help future sales by adding valuable trust signals to the site.

THE
RESULTS

ON BRAND DESKTOP AND MOBILE SHOPPING EXPERIENCE

IncreaseD conversion rate from 1.33% to 3%

Double the return customer rate from 13% to 25%

MaDE shopping seamless with clearer product info and an intuitive experience

Create a flagship-store feel that keeps customers shopping at JennyLemons.com instead of third-party retailers

2x

+640 

2x

Since launching the new website, we've received tons of compliments on its design, and the number of product reviews has skyrocketed. 

Most importantly, our conversion rate increased by 10% in just the first month!

The redesign has truly made a huge difference for our business.


"Ayesha is such a great listener!

I feel like she instantly understood my vision, and the whole process felt so collaborative.

The presentations were so well thought through and put together, it was easy to work through refinements,
and she's just the best human!!"

    ✹  CURIOUS IF WE'LL VIBE?  ✹

    ✹ CURIOUS IF WE'LL VIBE? ✹

Want a peek at the Shopify E Commerce site?

Looking to turn your Shopify store into a high-converting powerhouse?

LIKE WHAT YOU SEE?  LIKE WHAT YOU SEE?  LIKE WHAT YOU SEE? LIKE WHAT YOU SEE?

NAVIGATE

NAVIGATE