Send Noods
BRAND IDENTITY
PACKAGING DESIGN
SHOPIFY WEBSITE DESIGN
Send Noods is a bold, modern noodle brand- with a sense of humor!
They offer a healthier, good-for-you-version of all your favourite kind of noodles. They are a modern, south asian brand that is setting up in the north american market and looking to stand out in the health food space and connect with their customers with a fresh, approachable brand voice.
The brand is modern, bright, fun,
unconventional and surprising.
Send Noods is a creative passion project that was created as part of my POWERHOUSE PORTFOLIO course for Brand and web Designers.
what we did
the idea behind the brand
Send Noods is a healthy noodle brand that easily balances hint of nostalgia and bold, in-your-face .
I wanted to create a brand with personality- contradictory to a lot of more subtle, softer brands in the health food space and give it a modern, youthful, confident take on healthy noodles.
Their unconventional take on a versatile, common food, the humble noodle- is reflected throughout their messaging and brand identity.
On the brand messaging front, we wanted Send Noods to have a tone of voice that was cheeky, bold, unapologetic and made you raise your eyebrows just a little bit!
After all, the brand name is a wordplay on the phrase "Send Nudes."
We picked a colour palette that was inspired by the colourful shophouses of SIngapore.
Vibrant tones complemented by softer pastels to give it that modern feel with a hint of nostalgia and old world charm.
You are transported back to the bustle of south asian street.
The patterns and hand drawn elements as well as the layout of the main logo are all designed to have movement and spike curiosity- guarenteed to stand out on retail shelves as well as attract a younger demographic online.
brand identity + visuals
Brand Strategy
& voice
Want a peek at the Shopify site?
The Hero section on the homepage was designed to immediately give you a feel for the brand vibe.
With elements that showcase movement ( reminiscent of the noodle shape) and a bold call to action.
We've also included a quiz in the announcement section to help guide customers to a product handpicked for them and build the brands email list.
For the product page, we included a number of custom features like :
- A custom sticker on the hero image to immediately showcase the standout feature of this product.
- A noodle thickness slider to showcase the varying levels of thickness of noodles available.
This is a feature that will help not only educate customers but also make buying decisions easier and build brand trust. - We also included a section to subscribe to automatic orders in 3 month or 6 month options to help with upselling.
- And last, we included a mini section that links to the recipe blog so customers can picture how to use the noodles.
Product page
Homepage
Hero section
