the idea behind the brand

Send Noods is a healthy noodle brand that easily balances hint of nostalgia and bold, in-your-face .

I wanted to create a brand with personality- contradictory to a lot of more subtle, softer brands in the health food space and give it a modern, youthful, confident take on healthy noodles. 

Their unconventional take on a versatile, common food, the humble noodle- is reflected throughout their messaging and brand identity. 
 

Want a peek at the Shopify E Commerce site?

The Hero section on the homepage was designed to immediately give you a feel for the brand vibe. 

With elements that showcase movement ( reminiscent of the noodle shape) and a bold call to action. 

We've also included a quiz in the announcement section to help guide customers to a product handpicked for them and build the brands email list.

For the product page, we included a number of custom features like : 

  • A custom sticker on the hero image to immediately showcase the standout feature of this product. 

  • A noodle thickness slider to showcase the varying levels of thickness of noodles available.
    This is a feature that will help not only educate customers but also make buying decisions easier and build brand trust. 

  • We also included a section to subscribe to automatic orders in 3 month or 6 month options to help with upselling. 

  • And last, we included a mini section that links to the recipe blog so customers can picture how to use the noodles. 

Product page

Homepage 
Hero section

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