Rock the Rental

BRAND STRATEGY
BRAND IDENTITY
E-COMMERCE (SHOPIFY) WEBSITE

Rock the Rental is is a bold, sustainable, luxury dress rental for special occasions in Calgary and the surrounding areas.

Through Rock the Rental Dee Drummond-Goldman offers women access to a curated closet of gorgeous, stand out dresses that are perfect for those unforgettable nights!

The brand is bold, bright, nostalgic, unapologetic and fun.

what we did

Where we started

Dee reached out at the very beginning of starting Rock the Rental in 2021. She wanted to ensure that she set up the business as positioned herself well right from the get go but was feeling overwhelmed .

She knew that investing in branding and website set the tone for being taken seriously by potential customers and having credibility.

She wanted a brand that conveyed quality but was also playful and bold - and to ensure that her website worked well with her overall rental system.

Our approach

Through the discovery phase of our Brand Design project we uncovered who her audience and customers would be, what they valued and how we could position Rock the Rental to fit into that.

We got clear about the mission and her why and came up with a clear direction for the messaging in her business before we began any design work.

During the design phase, we wanted to ensure she had a range of supporting elements to use across her marketing while still keeping her brand visuals cohesive. We created custom icons, hand drawn backgrounds, badges custom packaging material and more as part of her brand package