LET'S GO →
Create the dreamiest creative business
where play and profitability work together
to put your best work into the world
and bring the best you home every day.
INSIDE OUT
BUSINESS
You’ve been told ‘how’ to build
a successful creative business
...and have gotten kinda far building someone else’s version of success. Oap 😅
This is the dream.
Being a creative and getting paid to be creative.
But while trying to marry the flowy energetics of being someone who lives in their heart with the suit-and-tie frameworks of this is how you scale– you feel yourself plateauing and losing that creative spark.
Here’s what you know
And what you don’t. Yet.
👏🏼
Comparisonitis is crushing your creativity.
All the money other creatives are making. All the clients other creatives are getting. It’s an endless cycle and one that causes you to utter the brain whisper of, ‘maybe my industry is oversaturated and there’s no room for me.’
👏🏼
You’re on the path to creative burnout, but are scared to do anything radically different, because, hey, at least you’re signing clients and not everyone is that lucky.
👏🏼
What you’re currently doing to grow isn’t working.
Either it’s too far in the flowy, just manifest it world or it’s too far in the strategy-based tactics space.
👏🏼
You’re damn good at what you do.
Anyone who looks at your portfolio has to remind themselves to push their jaw back into place after 10 minutes.
👏🏼
You keep buying course after course, trying to find that thing that’s going to make everything click into place. But you’re falling more and more out of alignment as you chase a confident guru who lures you in with the golden handcuffs of this is how you scale.
👏🏼
You don’t experience joy when running your business. Business doesn’t feel light. And even with this, you’re still not creating that badass level of impact you want to be creating.
There is space for you.
There is a way for you to make holy f*ck money while doing what you love.
There is a world where you move out of trading your time for money and sit down early for family dinner. There is a world where you are the creative that people are looking at, thinking, ‘how does she do it while having so much time for life?’
You can have joy
in your business.
You can be that person cheesing hard at a Dunkin’ at 7 am bc you know the coolest project is waiting for you at your desk. You can play in your business. You can be that person who’s experimenting in your projects and blowing your clients away.
You can have this now. Not when you hit some arbitrary measure of, 'I’m allowed to have fun because I’ve made it' benchmark.
You have full permission
to cut dead offers.
Say ‘no’ to clients who burn your boundaries.
Take on projects that light you up. Position your business with your needs in mind. Invite joy into the hours of 9-5. Say f*ck it to rigid hours altogether.
The antidote to burnout is alignment.
And you’re allowed to feel wonderful as you create incredible things for the world.
After Inside Out Business
And what you will know is:
There is space for you.
There is a way for you to make holy f*ck money while doing what you love.
There is a world where you move out of trading your time for money and sit down early for family dinner. There is a world where you are the creative that people are looking at, thinking, ‘how does she do it while having so much time for life?’
→ PREV
NEXT →
You can have joy in your business.
You can be that person cheesing hard at a Dunkin’ at 7 am bc you know the coolest project is waiting for you at your desk.
You can play in your business.
You can be that person who’s experimenting in your projects and blowing your clients away. You can have this now. Not when you hit some arbitrary measure of, I’m allowed to have fun because I’ve made it benchmark.
→ PREV
NEXT →
You have full permission to cut dead offers.
Say ‘no’ to clients who burn your boundaries.
Take on projects that light you up. Position your business with your needs in mind. Invite joy into the hours of 9-5. Say f*ck it to rigid hours altogether. The antidote to burnout is alignment. And you’re allowed to feel wonderful as you create incredible things for the world.
→ PREV
NEXT →
After Inside Out Business
And what you will know is:
That’s why we’re turning business Inside Out
An Inside Out business is one that:
Starts from who you are (INSIDE) and uses those to create the actions and next steps (OUTSIDE).
Flips traditional business on it’s f*cking head– prioritizing your desires (INSIDE) over some random metric of success (OUTSIDE)
Shines a light on how you feel (INSIDE) instead of what your business is showcasing on social media (OUTSIDE).
Allows you to fully express what’s on the INSIDE and put all of that wonderful human on the OUTSIDE.
INSIDE
OUT
BUSINESS
A program for creatives who want a business that fuels their creativity and their best life.
Created by a creative who makes $10K a month and spends
mid-mornings talking slow walks with the tot and Thursday afternoons visiting fun cafes to get inspired.
It’s not *just* about more clients, more money, or more time.
It’s about choosing to operate differently as a creative, break the norm of stressed business owner, and craft a business that puts your talent, confidence, purpose, fulfillment, and joy on full display.
HOW DO WE DO THAT?
What I teach in Inside Out Business is:
SELF BELIEF
Structuring your business and day-to-day to prioritize joy and finally make people envious that you get to wear the title CEO instead of asking," you can’t even come out for an hour? next Saturday"
SOUNDS F*CKING GLORIOUS
YOUR EVERYDAY BIZ STRUCTURE
Navigating the hard periods in business, perfectionism spirals, and personal life bumps with compassion and support– so you can dial the intensity up and down based on what you need
CLIENT ATTRACTION
Attracting clients who you’d choose as friends. Saying ‘yes’ to projects with passion. Getting inquiry forms that make you happy dance to TikTok viral jams in your living room.
NAVIGATING UNCERTAININTY + ROUGH PERIODS
ALIGNED MARKETING
Uncovering and OWNING your magic so marketing your business feels like second nature (and a favor for your ideal client, you’re welcome *hair flip*)
OPTIMIZING YOUR OFFER SUITE CREATION
Crafting an offer suite that spotlights your talent and works for the lifestyle you actually want to be living in.
Becoming so solid in your power that rubbernecking what your competition is doing is no longer an option.
DETAILS AND INVESTMENT →
AN ALIGNED CREATIVE BUSINESS
INSIDE OUT BUSINESS PUTS
THE BALL
in your court.
OF GROWING
I'VE CHOSEN MY PATH →
YOUR MOVE.
Hi! I'm Ayesha
The Coach Creative Behind Inside Out Business
Brand + Web Strategist & Designer
I’m a rebel. I couldn’t give 2 sh*ts about the shoulds in our industry.
I’m not interested in forcing you into a traditional business model or toning down your creativity for better scalability. Gross.
You know when you do something so well people kinda think you’re superwoman? That’s me when it comes to running a design business without experiencing burnout.
Like I’ve never come close to feeling burned out.
That’s not to say it’s been rainbows and cake pops for 5 years.
I’ve had some heavy personal stuff come up. I’ve been up and down the business roller coaster. But I know how to mix intuition, strategy, and aligned systems to create a business that prioritizes rest and play while raking in major profit.
I’m good at seeing the gaps in your brand and marketing (bc I’m a pretty damn good brand + web designer) to show you exactly why you’re not attracting the projects and clients you want.
I’m a projector. I can hold a mirror up to you so you can see your own magic, then work with you to channel the difference you’re capable of making into a beautifully aligned creative business.
Because it’s a delicate balance as you combine creativity and profitability.
That’s why I crafted this for creatives. So we can tune out the noise together to craft a business that’s meaningful for the world and delicious for your soul.
Instead, I transform creative businesses by integrating strategy with self-belief, creativity, and freedom.
It's on, I'm COMMITING →
I’m looking for a creative
in limbo, online, years in, committed
Is feeling the pull to create impact through their work, but sure as hell doesn’t want to sacrifice joy, peace of mind, or time with the fam to get there.
Has plateaued at this fine medium level of their business. The next steps feel uncertain and they want them to feel exciting.
Is spending Sundays hunched over a laptop, justifying that they’re just ‘getting ahead’ when we all know there’s a little chain around their ankle that reads ‘just a few tweaks.’
Treats their to-do list like law, combing over it with resentment, but feeling that pang of guilt hit their tummy when they know it’s an impossible amount of work.
Craves a creative business that feels expansive, exciting, and fun as f*ck to work on AND in.
Is ready to build a business that looks good on the outside, but feels better on the inside.
Wants to sync up who they are with what they’re building. It’s no longer about waiting until they hit an arbitrary goal– it’s about being that fun-loving, playful business owner now.
Is all in on creating a business that fuels an incredible life. One where they’re present with the people they love. One where money isn’t an issue. One where their brain can shut off all weekend. And one where their creativity is amplified and their impact undeniable.
And one who:
Limbo. Online. Years in. Committed.
THE
TABLES
You’re no longer ONLY chasing success, and throwing away the things that make life so much sweeter.
You’re no longer waiting for everything to magically get better when your magic is the catalyst for this next level.
Build your business from the Inside Out.
ARE
TURNING
You’re no longer holding joy hostage, using it as a reward for good-on-paper success.
And say f*ck that to anything that pushes the outside norms into your creative business.
PERSONALIZED BRAND STRATEGY SUPPORT
A lot of your Inside Out Business comes from your brand, messaging, marketing, and web presence. So let’s make sure that’s aligned with what you want to create.
4 MONTHS TOGETHER
To make lasting changes that puts your creativity on display, your desires in the driver’s seat, your life outside of work on the priorities list, and your best income year ever on the f*cking balance sheet.
A CLOSE KNIT GROUP
Because the focus is on your business, not parroting some do-this, one-size-fits-all framework to a room of thousands.
BI-WEEKLY MENTOSHIP CALLS
The perfect balance between being accountable to this restructuring and giving you time to integrate and implement what we cover.
SEEN ONLY
HERE!
04.
01.
02.
03.
By saying ‘yes’ to doing business differently, you’ll get:
JOIN INSIDE OUT BUSINESS
Audience Deep Dive Document
Because if you know your ideal client, you can pull them in.
A Brand Messaging Document
To talk about what you do and why your brand exists.
Your Visual Identity Document
To align your visuals with the brand messaging
One-Page Website or One of Your Web Pages
That high impact page. Let’s make it epic.
04.
01.
02.
03.
Yes, we’re going to talk about the play, the spaciousness, and the not-so-businessy business coffees you can easily have on a Q4 Tuesday.
But we’re also going to bring magic to your brand.
As the brand strategist behind lots of fun (and effective) brands, throughout the program, you’ll be able to request an audit on your:
BRAND STRATEGY SUPPORT
FAQ:
What's the time commitment? →
I hear you. I feel this (actually, I don’t ;))
But the answer, ready for it, is now.
If that’s how you’re feeling, you absolutely need to be in THIS cohort.
You know the first thing to go *poof* when you’re buried knee deep in life and trying to grow a business? The fun stuff.
The stuff that feels like play. The stuff that genuinely inspires you.
We’re going to bring that back. And create more space than you’ve ever thought possible in your business.
This sounds dreamy and tbh, EXACTLY what I need. But I feel like I don’t have to do this program. ALLLL the balls are in my court right now. When’s a better time for me to do this? →
✹
✹
Is this program only for designers? →
✹
In this program, will you redesign my brand?→
✹
What if I’m not a *insert any adjective* enough creative to make this work? ?→
✹
FAQ:
What's the time commitment? →
Nope.
Although designers will 100% benefit from this, I created this to be for all kinds of creative entrepreneurs.
To spark some inspo– copywriters, consultants, artists, video editors, social media managers…
I wanna see you in here if you’re burning out and sure as fruitcake not having fun.
This sounds dreamy and tbh, EXACTLY what I need. But I feel like I don’t have to do this program. ALLLL the balls are in my court right now. When’s a better time for me to do this? →
✹
✹
Is this program only for designers? →
✹
In this program, will you redesign my brand?→
✹
What if I’m not a *insert any adjective* enough creative to make this work? ?→
✹
FAQ:
What's the time commitment? →
Design is not included in this program,
but we will be digging into your brand strategy which is 80% of the power behind a brand that attracts your ideal client.
This sounds dreamy and tbh, EXACTLY what I need. But I feel like I don’t have to do this program. ALLLL the balls are in my court right now. When’s a better time for me to do this? →
✹
✹
Is this program only for designers? →
✹
In this program, will you redesign my brand?→
✹
What if I’m not a *insert any adjective* enough creative to make this work? ?→
✹
FAQ:
What's the time commitment? →
This program is for all personality types—introverted, extroverted, everything in between.
You don’t have to be “more outgoing” or “more confident” to make this work; you just have to be you.
Inside Out Business is here to help you lean into your unique strengths and show up as the best version of yourself, no matter where you’re starting from.
This sounds dreamy and tbh, EXACTLY what I need. But I feel like I don’t have to do this program. ALLLL the balls are in my court right now. When’s a better time for me to do this? →
✹
✹
Is this program only for designers? →
✹
In this program, will you redesign my brand?→
✹
What if I’m not a *insert any adjective* enough creative to make this work? ?→
✹
FAQ:
What's the time commitment? →
Bi-weekly 60 min calls + any time you assign to play each week ;)
Our curriculum lessons will be simple and quick to get you to implement ASAP! :)
This sounds dreamy and tbh, EXACTLY what I need. But I feel like I don’t have to do this program. ALLLL the balls are in my court right now. When’s a better time for me to do this? →
✹
✹
Is this program only for designers? →
✹
In this program, will you redesign my brand?→
✹
What if I’m not a *insert any adjective* enough creative to make this work? ?→
✹
CAD $799
Presale pay in full
ONE INSTALLMENT
CAD $200
Presale payment plan
x 4 months
GIMME GIMME →
SAVE MY SPOT PLZ →
READY TO DIVE IN?
Client Onboarding Guide for designers
5 ways to avoid creative burnout in your design business
LOVE A GOOD, JUICY FREEBIE?
YEAHHHH, US TOO!
- Create a high end experience for your clients by sending them an Onboarding Guide that puts them at ease- and gets them excited to begin working together!
- Drag and drop Canva template that you can use right away!
- Easily customizeable to your brand colours, fonts etc.Paragraph
- Want to balance growing your design business while still feeling creatively fulfilled?
- Access the quick 6 minute video with my top 5 tips and the BONUS idea list to help incorporate these into your business right away!
